Persol is the symbol of an extraordinary Italian story which began in Turin in 1917, when the optician and photographer Giuseppe Ratti invented Protectors, state of-the-art glasses designed to provide the ultimate in comfort, protection and vision for aviators and sports drivers. His new sunglasses were adopted by air forces around the world and worn by the poets, aviators and champion automobile and motorcycle racers of the day.

The Persol brand – an acronym of “per il sole”, “for the sun” – forged the identity which it has kept ever since: a vocation for excellence and outstanding quality, supreme craftsmanship and attention to detail, technological innovation and style. Persol’s iconic designs and style innovations have made it both a legend and a symbol of Italian design, quality and timeless elegance.