Named after two iconic streets in the heart of their neighborhood, where founder Erin Chiamulon met Husband & CEO, Eric Balfour. Electric and Rose Avenues are where they built their life, grew their family, and started their dream together. Chiamulon contributed her background as a WWD stylist, fashion designer, and deep love of Japanese Shibori, to her vision in creating a brand that emulates the energy, creativity, and zest for life captured in her surroundings.
Each collection is driven by an unapologetic desire to make every day an adventure. Infused with the individuality of off-beat urban nostalgia and the thrill-seeking freedom of surf culture. Hand-dyed with loved. Designed in Venice, CA.