Veronica Swanson Beard and Veronica Miele Beard are the sisters-in-law and design duo behind the namesake contemporary label Veronica Beard. Founded in 2010, the pair realized there was a void in the market for clothing that you could live in, so they set out to change that.
The biggest inspiration came from the genius of menswear and the ease of having a uniform. Everyday men throw on a suit and are out the door – they don’t have to think about it. The duo discussed what would make up our uniform and it was simple: a classic jacket, a chic top, and a cool pair of jeans. The Veronica Beard uniform was bred out of necessity and is a must-have for every woman's wardrobe.