Founded in 2005, the brand came about after an accidental meeting between its designer--Massimo Rossetti-- and a member of the 210th Rescue Squadron at a bar in Anchorage, Alaska. The result? An extremely innovative outerwear collection with highly technological components, designed above all else to be functional. 

The men of the 210th Rescue Squadron are highly trained for extreme rescues in the wildest, most remote and hostile corners of the Globe. They are the PJs - short for PARAJUMPERS. Tough and courageous, they are better trained than any other military corps.

Their motto, "That others may live," was adopted by the brand.