EB Denim’s story begins in Wisconsin, where founder Elena Bonvicini discovered her knack for upcycling vintage alongside her grandmother. Driven by the excitement her handmade cut-off shorts generated among friends and classmates, she ventured into the online realm, broadening her brand’s reach while remaining steadfast in her commitment to producing every garment exclusively in Los Angeles. Elena transformed her vision into EB Denim, a global brand known for its daring yet sustainable designs. The brand has earned a place in the wardrobes of Hollywood’s ultimate It Girls including Taylor Swift, Hailey Bieber, Bella Hadid and Selena Gomez.